…and what they mean for you.
The Basics
1. 37% of marketers say visual marketing is the most important form of content for their business, second only to blogging (38%).
2. 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
3. When people absorb strictly written or audible content, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.
4. 51% of Business to Business marketers prioritized creating visual content assets in 2016 (that statistic includes us at Presentation Multimedia!).
WHAT DO THESE MEAN FOR YOU?
They mean that in order for your written content to have some serious power, there needs to be visual marketing content associated with it, whether that means a video, photo, infographic, etc. We know exactly which kinds of media match best with your target market and content specifics, so we can ensure that you receive maximum traffic.
Video Stats
5. By 2017, video content will represent 74% of all internet traffic.
6. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019.
7. 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business.
8. 4X as many consumers would prefer to watch a video about a product than to read about it.
9. Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
10. In a 2016 HubSpot survey, 43% of consumers wanted to see more video content in 2016.
11. Facebook users spend 3X more time watching live videos than traditional videos.
12. 51% of all video plays are on mobile devices — this growth represents a 15% increase from 2015 and a 203% increase from 2014.
13. 85% of adults consume content on multiple devices at the same time.
WHAT DO THESE MEAN FOR YOU?
These stats clearly show how important video content is for posts on your website, mobile site, social media, EVERYWHERE! Of course you want to draw in people’s attention to your website with eye-catching videos, plus you want that information to stay with them after they’ve left your page. Not to worry, we know the best ways to incorporate visual marketing tactics for your videos on your website and share them on your social media platforms.
And as far as mobile and tablet are concerned, it’s crucial all of your video content be optimized for multiple devices, or else you risk losing views and eventual customers. No sweat, we can do that for you, too! We’ll make sure that, no matter which device, customers are captivated by your stunning video content.
Infographic Stats
14. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.
15. Infographics are “liked” and shared on social media 3X more than other any other type of content.
16. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.
17. People following directions with text and illustrations do 323% better than people following directions without illustrations.
18. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
WHAT DO THESE MEAN FOR YOU?
Based on all this research, infographics and similar images are super useful in terms of visual marketing – it’s great at promoting businesses and getting organic attention from consumers. Naturally, that’s a source we know how to tap into to make your content view-worthy and memorable. Not only can we place appropriate infographics with written content, but we can also build custom ones specific to your business right here in-house! So we’ve got you covered—we’re going to take advantage of this growing consumer interest to generate a whole lot of traffic for your business.
Social Media Visual Content Stats
19. Tweets with images receive 150% more retweets than tweets without images.
20. Facebook posts with images see 2.3X more engagement than those without images.
21. There were more than 500 million Instagram users in June 2016.
22. 55% of marketers chose Facebook as their most important social media platform.
23. 85% of videos on Facebook are watched without sound.
24. Facebook users watch 8 billion videos per day.
25. Organic Facebook engagement is highest on posts with videos (13.9%) and photos (13.7%).
WHAT DO THESE MEAN FOR YOU?
It’s pretty much understood that, regardless of your target demographic, everyone uses some form of social media. If you’re not tackling this massive industry for marketing purposes (and tackling it correctly), you should be. We take look at your business, analyze various technical bits, and from that we can determine the best social media platforms for your market and prioritize them with modified content for each individual medium. With properly optimized visual marketing content including photos, infographics, videos, gifs, etc., your business will visibly stand out among the competition.
In sum…
Visual marketing is the way to go now, and if we take advantage of it, we can drastically boost your traffic, and as a result, your profit. Now that’s a Kodak moment.