Unless doing extensive research, people in search of any service are not interested in reading pages and pages of information the first time they come to your website. Instead, they want the simplest steps displayed conspicuously in front of them. For your website, this should be done in the form of a “call-to-action”. Our team at Presentation Multimedia is here to explain what a call-to-action is and why it is an integral aspect of your website.
What is a Call-To-Action?
A call-to-action, or CTA, is anything that signals to potential customers what steps they can take to engage contact with your business. Most often you’ll see it in the form of a “Contact” button, which drives searchers directly to your contact page. It should be ready with your business’ address, phone number, and Google maps display. You can be a little more creative with it, like this one from Stratagem Security:
Why is a Call-To-Action So Important?
It takes only seconds for the modern-day searcher to decide whether your website is worth their time. If they have to hunt around to figure out how to contact you, they won’t take the time to do it. This is why an obviously-placed, plainly-stated, easy-to-read call-to-action is essential on the home page of your website. Don’t lose out on potential clients simply for lacking the proper tools to enable them to contact you.
Are There Other Kinds of Calls-To-Action?
Yes! There a few other popular and successful kinds of CTAs that you can implement (or we can implement for you), like these:
- “Schedule an Appointment” or “Free Quote”: every business functions differently, so your company might not work as well by just having potential clients call you. If that’s the case, then you might try having a CTA like this – rather than having people call you, it directs them to a “consultation form” or the like. Often this will appear in the form of a button, or you can be a little more thorough with your direction, like this:
- Live Chat: this new feature, which our team at Presentation Multimedia can set up for you, is a big hit with a wide variety of consumers. Potential customers have numerous questions about the services you offer and what you can do for them. 44% of web searchers say that having a live chat feature on a website is the most important feature that you can offer (Source). Don’t just be a wall of web content; be there for your potential patients with this feature. To find out more about our Live Chat feature, read this.
- Written Content CTAs: Your website doesn’t just include a home page and inner pages; it should also have an active blog feed and landing pages that help searchers find your website. Within this written content lies another possibility for calls-to-action. You should include a CTA like, “For more information, contact Fake Company at: 123-456-7890”. This text can be hyperlinked to direct readers to your contact page to really drive the message home.
Don’t feel like only one of these options are for you. Test out which work best for your business, and don’t be afraid to implement a bunch of different kinds of calls-to-action. If you’re not sure how to go about applying these tools, we are here to help. To find out more information about our web services or to set up a call-to-action on your website, don’t hesitate to contact our team at Presentation Multimedia today!