2024 New Marketing Tips for Small Business for Westchester Business Owners
4 Tips for Westchster Small Business Owners for Navigating the Upcoming 2024 Westchester Marketing Landscape
2024 is right around the corner, and the Westchester marketing landscape has changed a lot in this year alone! So, what’s changed in this time? As the internet grows, there are more small businesses in Westchester selling services and products than ever before. It’s saturated out there. To make an impact, you need to take the status quo and put your own unique twist on it. Think Big! Think Strong! Think Aggressive!! In order to dominate your market and take your small business to the next level you should work with a local based marketing agency in Westchester such as Presentation Multimedia who knows the Westchester market and can guide you through this journey!
Marketing in Westchester and the surrounding area isn’t just about selling your product, service or idea. It IS your product, service or idea. This is where the game-changer is at. You work hard and you try to offer the best service and results possible, you try and create your brand through your marketing, not by your marketing. Marketing is where you get to tell your brand’s story to the world and specifically to the Westchester and Hudson Valley area. Think about it: If you had the chance to tell the world about your brand (and could do it in any way you choose), how would you do it? Let me go through some tips that might inspire your answer by the end of this informative marketing blog.
1. The “Think Big” mindset — Go Big or Go Home
First things first. We’re not here to play it safe; we’re here to disrupt. You’ve got a product or service that’s the bee’s knees? Awesome. Now let’s make sure the world knows it, not with a whisper but with a roar. The “Think Big” mindset is all about doing things differently. Go big or go home!
So, you’ve got the next “it” product or service? Don’t whisper it to the world — shout it! Example: You’ve got a new energy drink? Don’t just send out free samples; sponsor a major sports event. Light that baby up with fireworks, and get influencers to live-stream it. Make it a “can’t-miss” spectacle. Most importantly: Believe in yourself and your brand.
2. Understand Your Audience, But Stay Flexible
Everyone’s telling you to know your audience. For sure, do that. But don’t let that box you in. Your audience today isn’t necessarily your audience tomorrow. Stay flexible. Adapt. Pivot if you have to. Just because you sold snowboards last season doesn’t mean you can’t sell beach gear this summer.
Sure, you’ve got to know your audience. But don’t let that put you in a box. Sold snowboards last winter? Pivot to skateboards this summer. Be the brand that says, “Hey, we get you, no matter the season.”
3. The power of storytelling
People don’t buy what you do; they buy WHY you do it. If you can tell a story that connects, you’re gold. Your campaign needs a narrative, a hook, something more than just “Buy Now” slapped on a billboard. This is your brand’s blockbuster movie, and you’re the director. Action!
Your campaign needs a story so compelling it could win an Oscar. If you’re selling organic food, don’t just say it’s healthy — tell a story of how your company is saving local farms and promoting sustainable living. That’s your Oscar-winning narrative right there.
4. Small Business Marketing Tip- Video content: The king of the jungle
If content is king, video content is the king of the jungle. By 2024, if you’re not into video, you’re basically communicating via smoke signals. You’ve got to get on platforms like YouTube, TikTok or whatever the next big thing is. Short-form, long-form, behind-the-scenes, vlogs — mix it up and keep it fresh. Having a marketing partner such as Presentation Multimedia who knows video marketing in Westchester can be the difference maker for your business.
If you aren’t leveraging video content by now, get onto it! For instance, if you’re a fashion brand, YouTube tutorials showing how to rock your collection in multiple ways are a hit. TikTok challenges? Even better. Be the Spielberg of your brand’s story through different video formats.
Conclusion
In conclusion, as we approach 2024, the Westchester marketing landscape is more dynamic and competitive than ever. To thrive in this environment, small business owners must embrace a “Think Big” mindset, adapt to changing audience preferences, master the art of storytelling, and recognize the central role of video content. By following these tips, businesses can not only survive but also flourish in Westchester’s ever-evolving market. In this era where marketing isn’t just about selling products but about sharing brand stories, making an impact means going beyond the ordinary. To achieve this, it’s important to harness the power of Digital Marketing services in Westchester, including SEO, social media, web design, and more. With the right strategies and partners like Presentation Multimedia, businesses can truly stand out, connect with their audience, and reach new heights
If you run a Small Business in Westchester County and you want to take your business to the next level, reach out to Presentation Multimedia today! Contact Us at 914-788-1555 or Click Here to Schedule A Marketing Consultation.