Social media marketing such as Facebook ads and sponsored Instagram posts have become the most popular and efficient advertising tools available. However, times are consistently changing and the algorithms for what makes posts become successful are constantly changing as well. In this article, we will discuss how to make your Facebook ads stand out and perform well.
Connect with your followers
Be conversational, genuine, and creative with your captions, especially when you have a product to promote. Keep your content exclusive, so that fans know that they can’t see it anywhere else. Acknowledging or responding to a comment may earn you a valuable supporter or consumer. Therefore, it is important to take a moment to like a comment or respond with a few words.
Frequency and creativity
Consistent posting is essential to your success. You can keep yourself in people’s minds by posting daily, as long as the posts s remain fresh and authentic, fans will be excited to follow the journey.
Get creative
Post a variety of content to maximize your reach. Many audiences don’t all have the same preference for what type of content they would like to see. Some like watching videos, some enjoy photos, and others prefer viewing your stories. Switch it up and make it fun by using creative tools such as Boomerang, face filters, stickers, and more to share your highlights and everything else in between.
Use insights
Insights on Facebook and Instagram allow you to see who your audience is and which posts they tend to connect with. This allows you to design specific campaigns targeted at the people who view your page the most. It is impossible to run a successful business if you don’t know who your core audience is.
Video
With today’s necessity for smartphones, more videos are being watched than ever before. It is important to create visuals that allow fans to feel like they are right there with you. Provide descriptions and context to allow viewers to know what they are watching.
Live
Live video has become one of the most popular features on both Facebook and Instagram. Your followers are notified when you go live so it can be used as an essential tool for announcements, showing off new products, or just conversing with your followers.
Locations and Hashtags
Use locations and hashtags to connect with specific people and places at certain moments. Encourage fans to use them at your events to create a cohesive collection of content that can be viewed in one place. This allows visitors to connect with each other and explore other users who share the same interest. More than 150 million people visit the explore tab on Instagram daily. Make your content more discoverable by using hashtags and locations.